How will Mobile Operators use Wi-Fi: First Offload, then RoamingMarch 14, 2012 at 6:44 pm | Posted in Uncategorized | Leave a comment
Tags: Mobile Internet profitability, Wi-Fi, Wi-Fi Data Offload, Wi-Fi Roaming
Just like the early days of delivering any network, the initial focus is to (1) Build your network for your subscribers, in your defined market, and then (2) Broaden your footprint, by establish a large roaming footprint. (It can be argued if this is the correct order, since you can successfully be a Service Provider without building your own network, but this is definitely the order that you choose once you decide to build your own network.)
As Mobile Operators extend their networks to include Wi-Fi, they are initially (1) Building in-market Wi-Fi for “Data Offload”, and then they will establish (2) Roaming, to get more benefit where they have not (yet) built it.
Wi-Fi Data Offload –> Wi-Fi Roaming
In market Out of market
Most Operators are rushing to Build, and then the focus will then be to Roam.